Overview
DICO - Korean Language Education Service for Latin American K-Pop Fans
DICO is an abbreviation of the Spanish phrase “Disfruta Corea,” which means “Enjoy Korea.” It is a service designed to help Latin American K-Pop fans easily learn Korean. As a co-founder and designer, I participated in detailed planning and overall design of the service.
Starting with providing Korean language content on social media, we planned, designed, and launched web and app services that allowed users to enjoy learning Korean through K-Pop, Korean dramas, and other related content.
Problem
Lack of Educational Content for Latin American K-Pop Fans
The market was growing, but there was a lack of educational content that Latin American K-Pop fans found appealing. Through our operation of various Korean language education content, our team identified the following issues and began developing the service to address them:
- Lack of education based on popular Korean content
- Basic Korean education friendly to Spanish speakers
Personalized
Personalized Educational Content Based on K-Pop Preferences
We designed the system to allow users to choose their favorite celebrities, dramas, and related tags upon sign-up, enabling them to learn Korean through personalized educational content.
Songs
Short Quiz-Based Learning Process
We created a separate section for song content, allowing users to learn by listening to the lyrics of their favorite singers, syllable by syllable and phrase by phrase.
Users can listen to the songs and take quizzes of appropriate difficulty at intervals to learn Korean.
For important phrases, we designed the system to include detailed explanations from a Korean teacher.
Results
The Journey of the DICO Service and Beyond
DICO was selected for several major startup support programs and received positive responses from the Latin American market after its launch. It was later acquired by Hanteo Chart, a K-pop album data platform.
- Selected as a resident company at Seoul Global Startup Center
- Selected as a resident company at Korea Youth Entrepreneurship School
- Selected for Support at Startup Chile
- App downloads within three months of launch · 50,000+
- Peak simultaneous users · 2K
- Sign-Up Rate After Visit · 66%
- M&A