I shape connected workflows across Figma, After Effects, VS Code, web, and Lottie Creator. My scope has grown from interaction design into product strategy, research, QA, release communication, and customer workshops.
I lead the official Figma-supported Seoul community, shaping topics, supporting speakers, and organizing 20+ local and global meetups for more than 6,000 active members.
Product Designer, Design Systems & Career Products
2021 - 2024
I helped turn a Figma library into a shared product operating system, then used that foundation to launch and improve career experiences. I later shared its benefits and operating costs at INFCON 2024.
I built and evolved the mobile design system for a reward advertising platform, learning how shared standards can accelerate teams without flattening the context that makes each product useful.
I co-founded a Korean-learning product for Spanish-speaking K-pop fans and worked across product, content, community, and growth from the first insight through acquisition.
I like rational systems that still leave room for emotion.
I start by asking what the product is for and which constraints are real. Then I look for the small moments that make the result feel clear, humane, and worth returning to. Good design should make sense, but it should not feel cold.
If I want to understand a new field, I try making something in it.
That is how a product designer ended up prototyping AI tools, running an Instagram experiment, and building a roguelite. Making turns abstract curiosity into decisions I can test, revise, and eventually explain to someone else.
I share the rough thinking before it becomes polished.
Coffee chats, design reviews, office hours, and retrospectives are not side rituals to me. They expose blind spots early and often create the unexpected connection that makes a project better. The same instinct is why I keep teaching and organizing communities.
